Jamu’s branding began with the bottle labels. It was important that these reflect the nature of the product, namely that Jamu is a health tonic, as represented by the image of a turmeric plant. Part of the brief involved researching other drinks that could be seen as competitors and ensuring that Jamu would stand out from the crowd, particularly as there was nothing else quite like it on the market. (Photo: Ruth Trevaskis)

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