TEAR AUSTRALIA USEFUL GIFTS CATALOGUE
TEAR’s Useful Gifts Catalogue was born in 1994 and quite by accident, became one of the world’s most successful fundraising concepts – yes, this is the original way to buy a goat for someone at Christmas! And it continues to be a fantastic way to buck consumerism and give more usefully.
For three years I designed the 12 page catalogue which always carried a fresh theme. The campaign also involved adapting the design to gift cards, a poster, sticker, certificate and web graphics.
Other projects undertaken for TEAR Australia: