Twigge Orthodontics is a new practice in the north-eastern suburbs of Adelaide. Their aim is to become known and trusted in the local community for providing personal, caring and excellent services.
The client wanted a logo that included a bird holding a twig in it’s beak, representing a fresh start (as well as referencing the business name). Large gum trees are a significant feature in this locality so it made sense to reference them. It was also part of the brief to not include any typical dental visuals so the curve of “orthodontics” only subtly and tastefully suggests a smile. Overall, the logo was to convey a sense of the practice being established and reliable, whilst being up-to-date with the latest procedures, thus the final result gives a nod to quality-vintage.